Content Voice Lessons from ‘Girl in a Country Song’ I am not a country music fan. Oh sure, there is the occasional song that makes me laugh, smile and sing along. I am, however, a fan of Tae and Maddie, a new blonde country duo that penned “Girl in a Country Song.” And I think Read more...

LinkedIn was the subject of the WIC South Bay Satellite meeting this month, and we were treated to a fun and informative luncheon with Sandy Jones-Kaminski.  Here is her post outlining 10 things to do on LinkedIn each week! During my keynote presentation at the annual BlogHer conference in Chicago last year, I was surprised Read more...

As a consultant, you probably have multiple projects with many of your clients.  Hopefully you are also searching for that next big client.  Are you aware of the steps that top sales people take to successfully land those new clients?  Try following these seven steps to increase sales and reach those new clients. 1) Prospecting: Read more...

As a consultant, you are an expert at what you do.  Your clients love working with you and vice versa.  You get some (maybe many) referrals.  Do those referrals provide you with enough business?  Probably not.  If you are like most small business owners, you need to generate new business.  How would you rate yourself Read more...

As of last year, 93% of senior marketing professionals use video for online marketing, sales or communications. Most (84%) used this content on their own website; and more than 60% also using it as a part of their social media and email marketing campaigns. Which should make us consultants think: if the vast majority of Read more...

Women In Consulting recently announced the results of its 13th Annual Consulting Best Practices and Compensation Study at our September general meeting.  The overarching theme was that consultants and small business owners are reporting that their businesses are “the same, but better.”  This means that while revenues are flat, respondent are seeing deeper relationships and Read more...

Many of us local to the San Francisco Bay Area were shaken awake by the Napa earthquake last month. It was a good reminder to be better prepared for emergencies...all types of emergencies, including floods, earthquakes, tornadoes, hurricanes, wildfires, winter storms, etc.

  September is National Preparedness Month (NPM), with America's PrepareAthon on September 30th.  If you don't have a plan, this is Read more...

On behalf of Women in Consulting, thank you for your generous donations to the silent auction! Your participation and collaboration helped make the 2014 silent auction a huge success. Women in Consulting is grateful for your support. Maria Abelaye, Heartbox Photography: heartbox-photography.com Kristin Baier, Persuations: persuations.com Michele Bell, One Wellness Group: onewellnessgroup.com Jen Berkley Jackson, Read more...

I admit it; I am not a person to embrace change.  My comfort zone is comfortable.  QuickBooks Online was just difficult.  You could not work as quickly, things were hard to find, it was not forgiving, and it just made me frustrated and inefficient!  Things are looking up since they updated the interface.  I am Read more...

Humor is Human!  As content marketing explodes, so too, does the volume of noise.  You have about 7 seconds to grab attention. To date, there haven’t been many great examples of humor in B2B.  I believe this is changing.  And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 Read more...