As WIC prepares to launch a WICademy course on Consulting  for those considering going out on their own, I began reflecting on my experiences as a Consultant.  Here are some of the pros and cons that stand out. I’m the Boss It’s exciting and liberating!  I can choose who to work for, when and how Read more...

Everyone knows how important blogging is these days and if you have a corporate blog, you know it’s a hungry bird that needs a lot of filling.  You also know how important it is to have that content be optimized so search engines will find your great content.  So what’s your corporate blogging plan? Here Read more...

From the beginning of the Industrial Age in the west, Europe and North America built their wealth thanks to a consumer society.  Consumers bought things, driving demand for more goods and providing jobs for more people.  People moved to urban centers where factories, then industrial parks, grew and grew.  The need for managers grew as Read more...

Targeting your direct marketing materials at non-English speaking prospects and customers in their native languages is an increasingly critical aspect of business success.  As easy as it might seem, however, translating and producing a product brochure into a foreign language can be tricky business. Just ask Pepsi, which in the mid-Sixties launched an ad campaign Read more...

Oakland-based business coach for midlife entrepreneurs, Dina Eisenberg spoke to the South Bay Women in Consulting (WIC) group at the Los Gatos Lodge at a luncheon on January 13.  The discussion was about how to kick start an information product or “infoproduct” business.  An information product is any product or service that you can sell Read more...

In September 2013, the IRS released new rules regarding expensing repairs/supplies and depreciating assets.  They are providing clarity on how you can or cannot write off purchases of equipment, tools, supplies, etc.  For years, we have used the Generally Accepted Accounting Principle of expensing items that small businesses purchase of up to $500 or even Read more...

Concluding my posts on Bobbie LaPorte’s talk on how to achieve a high quality work and personal life, her fifth Key to Success, resiliency. Surprises are the new normal.  Be prepared for setbacks!  They’ll happen.  Don’t let them defeat you. Are you prepared to bounce back? How do you set yourself up to bounce back? Read more...

This post following Bobbie LaPorte’s talk on how to achieve a high quality work and personal life, is about her fourth Key to Success: Building your success team. For some building your success team seems easy.  For others, it’s unclear where to start. Here are Bobbie’s suggestions on how to build your success team: Ask Read more...

The next of my posts on Bobbie LaPorte’s talk on how to achieve a high quality work and personal life, is her third Key to Success: Manage your energy. Be aware of your body clock - and what time of day works best for you.  Plan your day accordingly to leverage your body clock. You Read more...

Continuing from my prior posts on Bobbie LaPorte’s talk about how to balance your work and personal life, one of Bobbie’s Keys to Success is EXERCISE.  And, it’s never too late to start.  Really! First, Bobbie defined exercise in this context as planned, structured, repetitive, purposeful exercise. Research shows that execs feel better and are Read more...