I’m happy to report that Women In Consulting’s 2012 Silent Auction was a great success! The auction was held on September 20 at Michael’s in Mountain View during a members-only general meeting, prior to an informative presentation of our 2012 WIC Annual Best Practices Survey results. The WIC community rallied to raise much-needed funds for Read more...

As a search engine marketer, I earn a living by helping clients make money from people searching Google so it's a job requirement that I be a Google watcher. For me, watching Google involves attending conferences, reading blogs and hanging out with friends that work there.  Over the years, I've learned a lot about their Read more...

Okay, you’ve been listening and learning some social networking tips. Maybe you've attended my webinar, or one of my classes. You’ve done your homework. You have a great profile on LinkedIn, including: Professional headline with your key words/talents Customized URL Labeled company website Compelling summary that uniquely positions you and includes keywords for your specialties Current Read more...

One thing that all consultants learn early on is the art of being agile: thinking on our feet, reacting to new situations in a professional and courteous way.  Some of us long for the days back when we worked for larger organizations, and could buy time with those magic words: "Let me get back to Read more...

At WIC meetings I have often heard women business owners state that they have a goal to find “Financial Freedom.” In the instances I have heard this, it is stated as the person’s fondest desire. As a financial planner and Investment Advisor for more years than I care to count, it has been my life’s Read more...

Good communication lies at the heart of success in everything. Well, everything, that is, that involves two or more people. That means developing effective communication skills is one of the keys to business success! To use a non-business example, think about two people taking a vacation together. You can imagine the many possibilities of this trip if Read more...

Is providing good customer service a priority for your business? Can you afford for it not to be? A few months ago, I took my son for a checkup at the office of a medical specialist about half an hour from our home. Even though I had written confirmation of our appointment time, the office Read more...

Are there times when, overwhelmed by the weight of world news, you need a moment of lightness or levity? If so, and if you can laugh at yourself, just think of some of the biggest embarrassments or mistakes you recovered well from. As long as no one was hurt, mistakes and foibles that may have been Read more...

What's your LinkedIn strategy? By now we all know that having a strong LinkedIn presence is essential. However, many of us are still uncomfortable with so much being shared publicly. Since LinkedIn is a professional network, we’re even more concerned about setting it up correctly and the possibility we might look bad. I often say Read more...

At our August WIC general meeting, we were treated to a soup-to-nuts presentation on creating a great content strategy for social media from Robin Frank , CEO of beep beep media. I caught up with Robin after her talk for a brief Q & A about today’s social media landscape. Q. In your talk, you commented Read more...