This past holiday season, Women in Consulting (WIC) hosted its Second Annual WIC Gives Back Food and Fund Drive. This event is near and dear to my heart and tons of fun to participate in—so much so, I hope we do it every year. The fun starts with sorting and packing food at Second Harvest Read more...

I recently blogged about the movement by organizations toward a new CXO position: Chief Customer Officer. As a consultant, you need to be aware of this new role in organizations for several reasons: Increase your value to your clients: if you see an organization that is suffering from customer churn and wants to do something Read more...

Years ago, if you were in an audit, you were obligated to produce original receipts.  If you didn’t have original receipts, you lost the deductions. Now that we are in the electronic age, the IRS recognizes the desire to go paperless.  Therefore, the IRS now accepts legible and readable copies of your original receipts. The Read more...

Do you want your message to spread far and wide – without a whole lot of marketing effort on your part? It sounds like a dream come true – the dream of going viral. Getting hundreds and thousands of clicks and opt-ins for your “thing” and having other people pass it along for you! When Read more...

As a WordPress web site developer, I hear so many clients say they want to use a free theme because they don't want to spend money when you can get one for free.  I then explain why a premium theme is a good investment if you believe in your business and Internet success. Premium themes means Read more...

Imagine that you are at a party explaining your consulting business to someone who has never heard of your business before. Think about what they might ask you. You would probably be asked about what your product or service did and the size or your business. There might be some questions about how your product Read more...

In my previous post, I covered these three "secrets" of highly effective PR pros. Successful PR pros understand how the media works. Successful PR pros do their homework. Successful PR pros develop good stories. Here are four more. Secret #4: Successful PR pros balance mainstream and "new" media. These days, it is not mainstream or Read more...

Over the years, I've worked with a lot of public relations professionals. Some are incredibly successful in generating coverage for their organizations, clients and causes. Others struggle. Although many factors come into those differences, I think there are seven "secrets" that separate the successful publicity pros from the also-rans. I will cover the first three Read more...

Have you looked at your web site on you tablet or mobile phone and wondered how you could get it to display differently so it was easier to use by the visitor?  Are you finding your analytics reports showing an increase in web traffic via mobile but your bounce rate is higher than non mobile Read more...

Change brings many emotions, often strong ones. Each one packs its own kind of power. Harness and use the energy of emotion, whatever it is. These are some of the emotions you may experience during change, and ways you can use them to move you forward: - Excitement Use excitement to drive you ahead, ever closer to the desirable future Read more...