The busy holiday season is upon us ...can you believe it? This can be a hectic time of year, so where do we find the time to do it all?  We don’t. My Grandmother always told me, "Missy, you can't be in two places at the same time" and she was right.  It is not Read more...

The 2011 WIC Silent Auction was a huge success! This year the auction was held during the October general meeting at Quadrus Conference Center in Menlo Park. Silent auction items included jewelry, books, handmade pottery, gift baskets and much, much more.  In total, 24 auction items were donated.   As part of our WIC Gives Read more...

Do you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn't want your mother or your mentor to see? If you said "yes", I'm curious: why is your brand icky? Your brand is made up of the look, the Read more...

Last year’s WIC Gives Back virtual food drive benefiting Second Harvest was such a success, that we’ve decided to do it again this year! WIC is partnering with Second Harvest Food Bank of Santa Clara and San Mateo Counties to bring hope, relief, and security to our neighbors struggling with hunger this holiday season and Read more...

During this time of Halloween, the kids and perhaps some of us adults dress up in haunting costumes. Unfortunately, ghosts are not exclusive to Halloween when it comes to our clients.  "Ghosts" can show up with our clients in various forms and various times. The one that we should uncover and get out of the Read more...

  A Message from the Founder of OVERSTAT I am pleased to announce a new WIC member benefit that could easily offset the WIC annual membership fee. It’s Overstat - the first on-page website analytics and conversion testing platform. It is the first tool that anyone can use to optimize online sales, leads, white-paper downloads—any Read more...

Sometimes one little letter makes all the difference. This is a story about a typo. A simple typing mistake, that's so wonderful - I have tears of gratitude in my eyes from the relief it's brought. Let me explain... it's all about the difference between inciting and inviting. I've been trying to be "A Marketer" Read more...

Last year’s KIT List friendworking event was a hit, so I couldn’t pass up sharing with you information about this year’s event. Wednesday, October 19, 2011 5:30 – 9:30pm British Banks Club (bar and patio area) 1090 El Camino Real Menlo Park, CA 94025 Read more…

Cutting marketing during a down economy destroys marketing momentum, confuses and demoralizes your team, and delays your recovery when things turn around. 1. More about destroying momentum: Marketing is an essential cost of doing business, and it’s expensive to start over. Marketing momentum is a beautiful thing. Leverage from successful marketing initiatives helps bring about Read more...

We had a great panel discussion about social media tips for consultants at a recent general meeting.  Overall, we learned that the key is to avoid being overwhelmed.  Easier said than done! There are many aspects of social media that are difficult to manage.  There is the ‘content generation’ challenge: what/when/how to Tweet, managing one’s Read more...