It's probably safe to say that most of us would like to boost our incomes. How do you do that without burning  yourself out? How do you break the income barrier, especially when the economy is poor, unemployment is high, there are many consultants competing for the same business, and clients are trimming budgets? Perhaps Read more...

With the lazier days of summer coming to a close and the kids going back to school...it is time to kick it into gear for the last part of 2011. Getting back into a more structured routine can be difficult. Here are a few tips to help create a routine: Nightly Prep - Get your Read more...

Recently I upgraded my Office software to Office 2010 when I got a new laptop. Little did I know that Office 2010 isn’t totally backward compatible with previous versions of Office. It caused major headaches when creating a PowerPoint presentation that my client and I were both going to be editing: formats were lost, charts Read more...

If the next person who visited your website could only do one thing there, what would you want that thing to be?
 Having one main thing for your visitor to do on your website is a powerful strategy that will help you get better results for whatever is most important on your website. It's easier Read more...

Today, we launched Women in Consulting’s (WIC’s) 10th Annual Best Practices Survey. I’ve been here for the last nine surveys; and every year, I put the insights presented to use in my business. I’d be foolish not to—hundreds of consultants, many of whom are tops in their field, share what they do from pricing to Read more...

In my last blog post I shared 10 Ways To Increase Your Facebook Likes. The final suggestion was to do a Facebook ad buy. In this post I will share how to do a basic Facebook ad buy. First, some things to know: Creating a Facebook Page is free, but running an ad campaign requires Read more...

My husband and I are divers. We like to say, “Plan your dive, and dive your plan.” That may sound familiar to you in the work context: “Plan your work, and work your plan.” This axiom could not be truer than in marketing. Whether you’re marketing your own services, or those of your clients, there Read more...

You all probably have heard about the interviews Dianne Sawyer had with Jaycee Dugard, the 11 year old girl abducted from a school bus stop and held captive for 18 years. The story is unbelievable and horrible. Let me paraphrase Jaycee’s words; she explained the horridness of this event in her life by telling Dianne Read more...

SEO has been around since the Search Engines were born.  Much has changed in that time and many business owners are more confused than ever.  So today I thought I would give a short review on the basic SEO concepts for today's online marketing world. Most people think about what their web site will look Read more...

I went on a road trip with a friend recently, and even though I was “on vacation”, branding lessons kept jumping out at me. Here are the 3 most valuable lessons we learned about branding on our summer vacation: At Mount Rushmore, we overheard a little boy talking to his mom: “Those guys on the Read more...