Groupon has been in the news for announcing its IPO.  However, this blog focuses on comments that arose prior to the IPO announcement.  Groupon prided itself for being a Chicago based company that survived its startup stage without being a Silicon Valley Company.  CEO Andrew Mason proudly bragged that Groupon was “not made in Silicon Read more...

On August 16, Women in Consulting (WIC) will launch its 10th Annual Best Practices Survey. Hundreds of consultants share what they do from pricing to closing deals to increasing productivity and more. There are lots of reasons why you should take the survey, which runs August 16 – September 9, including results are shared with survey Read more...

If you have a Facebook page for your business and want to increase Likes, here are some suggestions. Some are very basic (but work) and others will take a little more effort.  Here goes.. 1.       Send an email to your friends and family asking them to Like your Facebook page. Maybe they are not your Read more...

Does your brand ever feel like your stuff's all over the place? Do you have design shame, because you know your brand doesn't look good or make sense to the people reading it? Do you apologize for your business card as you hand it out? Are you horrified of what people would think of your Read more...

I’ve been consulting full-time for over 13 years and a member of Women in Consulting (WIC) for close to 10 years. And during that time, I’ve learned a thing or two from my fellow consultants—many of whom are tops in their field—and test drove a few other ideas. Below are my top-10 favorite ways to Read more...

We develop coping skills early in our lives. Some of these coping skills may be effective in our adult working lives, but in some cases, we may need to develop new skills for dealing with personal issues while still producing at work. This is particularly true for consultants. In the corporate world we may be Read more...

Netflix, with its latest rate change, is helping customers like me explore not only other video sources, but also explore my technology to avoid being impacted by its changes. In one fell swoop, Netflix has gone from being perceived by movie watchers across the U.S. as the darling ‘little guy’ that displaced Blockbuster to now Read more...

When just the right dress is needed for a special occasion, we often reach for a little black dress. Referred to simply as the LBD, it is the go-to dress for many. As straight forward as it sounds, getting the right one can be an ordeal. Let’s see how shopping for a dress can provide Read more...

Part 3 of the Series: Developing a Marketing Plan for Your Small Business Budgeting is an important part of marketing planning. If you have a set budget, you’ll want to develop and measure the results of your marketing mix with the budget clearly in mind. If you don’t have a marketing budget, you’ll want to Read more...

Are you keeping abreast of the megatrends that could impact you and your clients? In preparing for an upcoming speaking engagement, I did some research on current business trends and became aware of one trend that has increased its impact on my business over the past few years. We live in a global economy…. We Read more...