I have a nifty little calendar on my desk called The Woman’s Advantage. I give them as gifts each year, and my clients love them, too. Each day has a piece of wisdom from a successful woman. Well, I was a little behind in pulling off the pages, 🙂 and in doing so yesterday, I Read more...

Part 2 of the Series: Developing a Marketing Plan for Your Small Business Guerilla Marketing is the countless free or very inexpensive tactics you can deploy do to build awareness for your brand and generate new business. Guerilla Marketing takes creativity, persistence, and work to make things happen with very little investment. A key strategy Read more...

Companies need to not only monitor social media metrics, but also invest in analysis of the raw data/comments in order to get the most value from monitoring social media.

As consultants, it’s not unusual for us to push through lunch when working on a deadline until we can no longer ignore the pains and we break for a bite. But imagine being a hungry child, knowing that it’s not time but simply lack of food keeping you from eating. Quite frankly, it breaks my Read more...

If you are a Twitter user or want to get started using Twitter, here are 19 great tips.  The tips are from many of Women in Consulting’s top Twitter users – some are social media experts, and some use Twitter for their business. Read on… and let us know if you like these tips or Read more...

We've heard it time and time again: in order to be successful in business, it's important to take risks.  This is one aspect of business that took me especially long to embrace. Why? I was born and raised in the US, however my first full-time job was in Japan.  So my earliest work experiences were Read more...

The use of webinars as a way to engage prospects and generate revenue is growing in popularity.  With several quality applications available for very reasonable prices any consultant or small business owner can leverage this dynamic medium. There are several best practices for creating captivating webinars. Compelling content, questions and polls that engage the audience Read more...

Connections can make you if you have them. They can make success take far longer to achieve, if you don't. To connect for success and results, follow these four basic steps: 1. Strategize 2. Be creative 3. Be prepared to exchange 4. Plan ahead - things always take longer than you think they will Let's Read more...

"Americans discard 4 million tons of office paper every year - enough to build a 12-foot high wall of paper from New York to California." ~American Forest and Paper Association That statistic was one of the most shocking pieces of information I found in my research for writing my chapter in Get Organized Today. It Read more...

Most of us use our calendar only to manage our schedule and to coordinate with business associates. But by having a public Google calendar, you can have a free and effective way to notify your followers and clients about upcoming seminars and events you are offering. This is a great way to subtly communicate all Read more...