When I say “profit”, do you think about money? Most people do! Entrepreneurs are no different, and one of the most common ways to measure business success is by financial profitability… how much did you make last year versus how much you spent. When you’re looking at profitability in your business, you look at the Read more...

Tips to use to choose the right market research partner

In 2010, I got a coach, two actually. And it’s been a great benefit to my business and my sanity. One of my coaches is a benefit of being WIC’s president: a WIC member donates her coaching services to support me during my tenure. She holds me accountable, provides feedback, and is a wonderful sounding Read more...

Assess your customer loyalty and take indicated actions based on your findings.

Social Media tools, like Twitter, allow for a new way of spreading your message in a relaxed, conversational way. Twitter has become one of the most powerful business communication tools on the Internet, and is used for networking, word of mouth marketing, promotion, traffic generating, learning, and teaching. Whether your goal is to build a Read more...

Do you sometimes struggle to stay focused and moving forward? Are you uncertain at times about what your next best move is as you work to reach and connect with your target customers? Do you sometimes feel overwhelmed with all there is to do as a small business owner? We may be able to help Read more...

Like most small businesses, you may be wondering where to put your marketing dollars. The Yellow Pages is calling, your website host is constantly pitching online advertising, and advertising salespeople in droves promise you the next best thing in advertising. Where do you start? In this three part series, we’ll discuss the foundation of effective marketing Read more...

  One of the biggest challenges to getting organized is, not knowing where to start.  Big organizing projects like "organize my office" can feel overwhelming...even hopeless. Breaking down organizing projects into "bite-size" projects will help reduce those feelings of stress and overwhelm.  When you focus on the smaller, more manageable tasks, it is easier to Read more...

I used to be an owner. If someone reacted negatively to a situation or an exchange, I owned their reaction. I focused on it, internalized it, and wouldn’t let it go. What an energy drain that was – and a total waste of time. I knew the only thing I could control in any given Read more...

Whether you’re a consultant or you work for a company, it’s not uncommon to outgrow an organization that suited you well early in your career. At Women in Consulting (WIC) that’s not the case – and it’s one of the things I love about WIC. Roughly five years ago the WIC board decided it wanted Read more...