You have likely dipped your feet in the social media waters.  And maybe you have been at it for a while and are experiencing some success.  The next step is to implement ongoing reporting.  After all, what gets measured gets improved upon. In this post I am going to focus on no-cost and low-cost reporting Read more...

We all know that email is a business essential these days…how else could we, as consultants, work 24/7?   ;o) Email, however, is also a huge challenge to our productivity.  How many times have you gone to check email just to see if you had received one important email, only to ‘wake up’ an hour later Read more...

Are you blogging? If you answered “No,” read on. If you answered “Yes,” read on. Why? Because if you have your own business, you should have a blog. No excuses. (I’ve personally run out of them. Starting a blog is one of my 2011 business goals.) And, if you already have one—a blog, that is, Read more...

A picture is worth a thousand words.  So why do we rely on bullets in PowerPoint so much to communicate? Before becoming a consultant, I worked in telecommunications for about 20 years. I created countless PowerPoint presentations in the corporate world and have drawn more network clouds than I care to admit.  Each company and Read more...

“Earth people do this every day, so why to bother?” asks Jumba. “Because if everyone gave up, nothing would get done,” answers Lilo. Who says you can’t learn anything from cartoons? 😉 While brushing my daughter’s hair this morning, Lilo’s wisdom floated into my consciousness, compelling me to write a blog post that was already Read more...

If you want a brand that goes beyond being “just pretty” into having some real substance and strength so that it can be successful for your business, just follow these 7 rules: It’s strategic. You’re not only designing a brand because it’s fun, right? And you’re not designing it just because everyone else has one Read more...

Every year, WIC sends out 120+ holiday cards to the people who contributed their time to helping make WIC a success. Half of those people have regular, ongoing jobs with WIC — 63 to be exact. Yes, it takes that many people to make things happen, because no one on the team, save our association Read more...

Who isn’t guilty of doing things you know you shouldn’t? Or not doing something you know you should? So then, for the mere mortals among us, here’s a handy reminder of how to make your business blogging even more effective than it already is. 1. Be clear and concise. This goes for ANY kind of Read more...

For more years than I can remember, WIC has partnered with some great organizations and companies in order to offer our members additional benefits. Every year since we formed our partnership team, those involved always did a fantastic job. This past year was extraordinary both in terms of the number of new partnerships and overall Read more...

I love fresh starts: New Years, the beginning of school, spring. There's something about the limitless possibilities and the promise they hold that creates an excitement and happiness within me that leaves me almost giddy (okay, drop the almost) and adventuress. So as I begin my second year as WIC's president, I felt inspired to Read more...