I’ve been a marketing and customer communication consultant full time since February 1999. Around March 2001, I redid my website, and that website remained in place, pretty much in the same format, until October 2009. I cringe as I write that. It’s not that the site was horrible, but it was sadly out of date. Read more...

Are you feeling overwhelmed by the need to make improvements in your business, yet you can’t seem to find the time to do so? Have you lost some of the fun you once felt from having your own business? And do you sometimes feel the need to have a team of peers to bounce ideas Read more...

There are dozens of options for creating additional branded materials. But, before you run off and pour thousands of dollars into designing everything you might need, consider this list of 4 of the most effective brand kit additions for consultants:

The speaker at WIC’s June General Meeting is M.J. Ryan, successful business woman, change management expert, thought leader, and New York Times best-selling author of many books including “This Year I Will…” and her latest, AdaptAbility. We at WIC are twitching in our shoes at the prospect of M.J. Ryan speaking to our group. In Read more...

Meet MJ Ryan, internationally renowned author of "AdaptAbility" to speak at WIC monthly meeting.

How do you design a marketing kit that will make you look professional in your meetings, but not break the bank?

Why do people volunteer? Simply because they love the work, and are passionate about an organization. People volunteer because they want to make a difference in their community, their world, and they want to help others succeed. Volunteering makes people feel good, it balances their work and personal life, and feeds that creative part of Read more...

If you have a Facebook page for your business, you might want to consider adding a landing tab.  A landing tab is a tab people land on if they have not “Liked” your page yet. Most often, businesses use these as “Welcome” tabs.  The intent is to give people more information about the business and Read more...

If you’re like most consultants, you cross items off your to-do list every day. But have you stopped to consider that you might be too efficient for your own good? Have you ever thought that the to-do list is a trap that lulls you into believing that you’re productive when you’re really just doing busy Read more...

How often do you get to pick the brain of a highly accomplished corporate attorney for free? Come join us at Michael's at Shoreline this Thursday evening to learn more about California corporation law, business transactions and how you to make sure your business is set up in the best way for you and your Read more...