Two of WIC's finest have been named Women of Influence by the "Silicon Valley Business Journal" - Congratulations to Deb Siegle and Jenn LeBlanc! Deb Siegle Deb, WIC’s president, was honored partially because of her work with WIC. Before becoming president, Deb had been VP of Membership for two years, Strategic Audiences Director (Leaders’ Read more...

WIC's first guest speaker of 2016 was Marina Krakovsky who spoke on the middleman economy today, why it is so important, and how consultants can harness their role as middlemen to create greater value for themselves and their clients. Marina argues that rather than middleman becoming obsolete due to the internet, they are more important today than Read more...

We just launched WIC’s 14th Annual Best Practices Survey. I’ve been here for most of the surveys and every year I learn something to put into practice in my business. I’d be foolish not to. Hundreds of consultants—many of whom are tops in their field—share what helps make them successful. You’ll learn about everything from Read more...

Marketing today is out of control. There are so many new techniques and tactics, so many ways to reach out and not just touch our audiences, but often to annoy them as well. So many things have changed over the last few years, but so many have not changed a bit. How do you survive Read more...

Time after time, there are rulings from the IRS stating someone lost their deduction due to bad record keeping. Karen Hough had to pay $100,849 in taxes because she “estimated” the business expenses. She relied on her testimony to prove the deductions, while the IRS required documentation. She did not have cancelled checks or receipts. Read more...

Dave Ramsey wrote the book, EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches. In one of his chapters, he reminds the reader that everyone is in sales. When we go to a restaurant, the waiter is selling to us. When we go to the doctor, he/she is selling us on the importance of Read more...

As the featured speaker of the November general meeting, Kristy Rogers spoke on creating genuine connection and getting the most out of networking, followed by an interactive activity where the group was able to practice their new networking skills. Below are the key points of her program along with some great tips to help you increase your Read more...

It happened to me again recently: I was in a situation where I needed to contact the customer service department of a major company. You know the feeling – a product that’s not right, service that didn’t happen, promises that weren’t kept.   You probably also know what happens next. That sense of dread and Read more...

Dave Ramsey wrote the book EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches. In one of his chapters, he talks about the steps a leader should take when making decisions. “Leadership is not for the weak and timid; it requires tremendous backbone...EntreLeadership is simply not for wimps.” For me, this chapter was a list of do’s and dont's for making good Read more...

At the end of last year, I conducted research to understand how market research is being used in organizations. We heard back from participants that there are three primary obstacles to doing market research: budget, time and lack of internal resources. This is a familiar story for us as consultants also. These are ALWAYS the obstacles to making huge Read more...