Women In Consulting Member Directory

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SKMurphy

About SKMurphy:

SKMurphy helps startup entrepreneurs get their first few clients by offering customer development services. We’re a tightly knit group of individuals who provide the strategy and actionable plans that actually grow businesses. We specialize in getting early revenue for startup entrepreneurs that sell technology and expertise products. So if that’s you, we know we can help you out.

Theresa Shafer

Marketing Engineer, Operations and Digital Asset Management

• Technical Marketing Engineer – electronic engineer with experience with semiconductors, networking and sensors.
• Marketing Operations – built and maintain marketing automation.
• Digital Asset Management (DAM) – built and maintain asset taxonomy for both images and videos on tools like Air Table, Zapier, smartsheets and google docs.

About Theresa Shafer:

I provide lead generation and business development services tailored for early-stage entrepreneurs and consultants. I offer practical, no-nonsense advice that cuts through the noise to help you focus on what really matters—building a business that thrives.

As a hardware engineer on demanding projects and a mom, I thrive on action lists and a “do-it/done” methodology that delivers results efficiently. Clients appreciate my hands-on approach and ability to generate innovative ideas that create initial connections and build lasting relationships.

What Sets Me Apart:

– Lead Generation & Marketing Strategy: With a strong technical background, I understand the unique needs of technical businesses and help them craft clear, compelling marketing materials. I design and implement cost-effective lead generation campaigns that help businesses stand out. I’m always thinking of ways to drive growth and create lasting impact.

– Data Analysis: I turn disorganized inputs into polished, professional material. I transform raw data into actionable insights that inform critical business decisions, from content strategy and product features to SEO optimization. Whether it’s cleaning up datasets or creating powerful Excel reports (pivot tables, VLOOKUPs, conditional formatting), I turn spreadsheets into valuable business assets.

– Digital Asset Management: I build and maintain digital asset taxonomies, working across platforms like AirTable, Zapier, Smartsheets, and Google Docs. I ensure that images, videos, and other content are organized and easily accessible.

Additional Specialties:

– Early Revenue & Early Customers

– Idea to Revenue Strategies

– Technology Adoption Expertise

– Hardware Engineering Expertise

– Community Building & Leveraging Communities of Practice

Clients trust me to get the ball rolling on new projects, often starting with a rough draft or a complex set of data and turning it into structured, high-quality work. I deliver practical, actionable solutions that help you grow. I help companies achieve greater visibility and growth.